Tom Verrilli, CPO of Whatnot, discusses his unconventional views on product management and the evolving role of PMs in tech companies.
Key points
Tom Verrilli argues that hiring too many product managers can infantilize engineers and designers, who are capable of making good decisions without constant oversight. 0:10
Verrilli emphasizes the importance of hiring product managers only when there is a specific need, rather than as a default practice. 0:32
He believes that product management should be seen as a trade learned through experience, rather than a qualification. 0:44
Verrilli shares that Whatnot hired only one product manager out of over 31,000 applicants, highlighting the selective nature of their hiring process. 1:00
He discusses the trend of moving product managers away from organizational management to more individual contributor roles, allowing them to focus on impactful work. 1:19
Verrilli explains that AI tools have increased the leverage of individual contributors, enabling them to make quicker, more informed decisions. 12:56
He describes the organizational structure at Whatnot, where PMs are reassigned regularly to focus on specific problems rather than being permanently attached to teams. 15:30
Verrilli highlights the importance of systems thinking and the ability to see both macro and micro perspectives in product management. 18:44
He notes that the best PMs are those who can think strategically and make quick, informed decisions based on data and user insights. 19:00
Verrilli shares his view that top-down management can be effective if leaders are well-informed and capable of making specific, correct decisions. 55:57
Quotes
We regret that product management exists.
Hiring so many PMs infantilizes the engineers and the designers.
It's better to not assume we need a PM in every place.